Yosa Instyle is a dream come true for Neelam & Smita. After their good professional careers (Neelam as Designer and a Boutique Owner and Smita as HR Professional in a renowned private company in Lucknow) after marriage both were busy in their family life and raising their children, they are family friends and fortunately they came together to Pune coz of their husband’s job. Both one day were chatting how much they miss doing something for their passion which is designing and fashion and both decided to give it a try together.

Born out of mother’s desire and passion and not out of urge to make money Yosa emerged.


Yosa Instyle found inspiration in doing something for those who wish to wear designer custom made dresses but fail to afford it, something which is no less then luxury outfits but which anyone can buy in right kind of pricing.


With a view to address the gap in contemporary affordable fashion for a modern day women, a dynamic duo Smita Singh and Neelam Singh partnered to launch Yosa, a stylish and chic fashion line in Pune

Yosa aims to be for women by women and add a touch of luxury and elegance in everyday fashion.

With expertise in designing and hand embroidery straight from Lucknow and Banaras, Yosa deals with apparel for Men, Women & Kids including designer wear

Yosa has a happening Designer Studio in Kharadi in Pune that offers a gamut of designer clothes all under one roof, with an ambitious plan underway, the duo plans to open outlets in Delhi and Lucknow including doing reasonable exports


After 3 successful years dealing directly with customers at the store, by doing lot of exhibitions and shows, Yosa Instyle decided to come up with an online store dedicated to all you lovely mothers who always wish to look most stylish, and always trying to find the best attire for every occasion for their kids and family.

The best thing about shopping online is no matter where you are located Yosa Instyle can get in touch with you, can show you our work and with the ease of sitting on your couch you can let your fingers do the magic.

We aim to provide top notch customer service. Please feel free to contact us or
Whatsapp @ +918826572789, 24/7.
We would love to hear from you!


Yosa is a brand that will have a wide array of product lines – a fine blend of traditional and Indo-Western Outfits from pure fabrics, chiffon’s, georgettes, silk, Cotton, Crepe in very newly created prints and embroidery.

Yosa best and most liked line of product is customized outfits to create magic for their customers and is reasonably priced